Many B2C companies struggle to grow sales faster than sales and marketing expenses. Blacksolvent Growth Agency provides smart strategies to increase commercial productivity. Research shows that sustained improvement in productivity is possible. Here are some ways Blacksolvent can help your business achieve this goal:
Refining the Go-to-Market Model: Blacksolvent can help you assess your sales and marketing capacity against high-return opportunities and rebalance account assignments based on future customer spending. For example, Blacksolvent helped a software provider increase productivity by 15% by optimizing territories based on potential customer growth. To achieve similar results, you can analyze customer segmentation to identify profitable routes to market, utilize lower-cost coverage options like inside sales and e-commerce, and continuously evaluate and adjust your go-to-market strategy.
Turning Every Rep into an A Player: Blacksolvent can help you create data-informed sales plays for high-value opportunities and provide consistent training and coaching to improve rep performance. For example, a client’s sales team achieved a 20% productivity boost with tailored sales collateral and enhanced coaching sessions. To achieve similar results, you can provide data-driven sales training materials, increase the frequency and quality of interactions between reps and managers, and foster a culture of continuous learning and improvement.
Making Sales and Marketing Support Efficient: Blacksolvent can help you run a lean support team to save costs and optimize spending on digital and automation tools. For example, Blacksolvent streamlined a client’s support team, resulting in a 25% expense reduction and more resources for customer-facing activities. To achieve similar results, you can identify and eliminate non-essential roles and processes, invest in technology that simplifies complex sales and marketing tasks, set accurate quotas to ensure reps’ performance aligns with support team goals.
Design and Repeat: Blacksolvent can help you assign a clear owner of commercial productivity to drive change and tie commercial productivity targets into annual and multi-year planning. For example, Blacksolvent established a dedicated executive to oversee productivity initiatives, leading to a 10% increase in ROI. To achieve similar results, you can create a roadmap for sustained productivity improvements, foster open communication between C-suite executives to align goals, establish a mature commercial operations team for consistency across regions.
Sustaining Commercial Productivity Gains: Blacksolvent can help you continuously assess factors driving productivity and set clear productivity targets for short- and long-term growth. For example, Blacksolvent worked with a global manufacturer to set clear productivity goals and achieved a 10% boost in revenue during a downturn. To achieve similar results, you can regularly evaluate progress towards productivity targets, engage senior leaders from finance, HR, and other functions in the process, leverage the productivity framework to make strategic trade-offs between revenue growth and cost savings.
Boost your business’s sales and marketing productivity with Blacksolvent Growth Agency. Our proven strategies will help you achieve sustained growth and outpace competitors in any economic climate.
Contact us today for a consultation.
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These FAQs, along with the two you provided, will help address common questions and concerns that business owners may have regarding our expertise and the value of our services, which can help convert your potential prospects into clients.
B2C marketing refers to any marketing strategy or content that is geared towards consumers. Companies that sell products or services directly to consumers typically use B2C marketing strategies.
The main difference between B2B and B2C marketing is the audience. The audience for B2B marketing is other businesses or organizations, while the audience for B2C marketing is people who are buying products or services for themselves, their friends, and their families directly from a company.
Some effective B2C marketing strategies include identifying your target customers with demographic data such as age, gender, location, and income. Other strategies include creating compelling content, leveraging social media, and using email marketing to nurture leads
Your business can benefit from B2C marketing services by generating demand from consumers for your products and services. A dedicated agency that specializes in B2C marketing can help you connect with the audiences that matter, deliver compelling experiences, drive revenue, and more.
