Corporate Case Study: Novotel Miami Brickell
Corporate Case Study: Novotel Miami Brickell Executive Summary Novotel Miami Brickell, a four-star property under the Accor Hotels brand, is a modern urban hotel located in the heart of Miami’s Brickell district — a thriving center for business, culture, and entertainment. This case study evaluates the hotel’s strategic positioning, customer experience, and operational dynamics within …