Every business needs a precise picture of their target audience. What does your ideal client look like? What do they like to do on a normal day ? How are their shopping habits?
Having this information makes your chance of successfully converting a potential client to customer extremely
First step to identifying your target audience
- Analyze you’re previous customers – look at your previous clients and their character traits. What did you notice that they had in common ? During the process of acquiring the client what was successful for you? What marketing strategies did you implement to acquire that sale?
- Conduct market research – Look around the internet for valuable and credible information about your market sector. If you have previous customers you can send out surgery’s asking about your service and what area you could improve in. This feedback will give you a direction to go when looking at improving your business. Remember most times we are just a few centimeters from success. Don’t change everything just the things that your clients are requesting to be changed.
- Analyze your competitors- look at the top competitors in your market and their customers. What ambience are they going for in their campaigns? You can look at the tactics they are using to acquire these clients as well and match it to your business structure. Nothing is original don’t worry , so your not stealing just implementing.
- Define who is not your target audience – A good exercise to improve your information on your target audience is to identify who is NOT your target market. Working backwards technically. By knowing who not to look for you are already 1 step ahead in attracting the people that you would like to interact with.
- Continuously repeat – Now you have a pretty decent idea of who your target market is. But target audiences can change just like people can change. So it would be a good practice to continuously identify and build your target audience repeatedly.
- Bill- bradley Anyanwu (CEO)
