How to appeal to your consumers emotions when advertising

 Emotional appeal is a strategy businesses use to stimulate emotions among their consumers. Companies gather information through surveys , online data and studies and assess which emotion resonates best with an audience. In school we learned this as pathos. 

Types of emotional appeal advertising

1. Sadness
2. Happiness
3. Humor
4. Anger
5. Compassion
6. Fear
7. Adventure
8. Music
9. Popularity
10. Gratification
11. Inclusion
12. Romance
13. Trust
14. Guilt
15. Potential
16. Status
17. Youth
18. Leadership
19. Testimonial
20. Comparison 

Tips for implementing appeal advertising

• Using visuals and audio – Easiest way to appeal to a consumers emotions is through what they see and what they hear. You obviously want the both to relate. but if they can work together instead of just relating to achieve a similar goal then you have achieved appeal advertising.
• Track your results – Like everything in life , you won’t succeed on the first try. That is why you have to track your own data and results. each audience differs in some aspects . Doing your own research and case studies will provide better results certainly.

Bill- bradley Anyanwu (CEO)