How to appeal to your consumers emotions when advertising
Emotional appeal is a strategy businesses use to stimulate emotions among their consumers. Companies gather information through surveys , online data and studies and assess which emotion resonates best with an audience. In school we learned this as pathos.
Types of emotional appeal advertising
- Sadness
- Happiness
- Humor
- Anger
- Compassion
- Fear
- Adventure
- Music
- Popularity
- Gratification
- Inclusion
- Romance
- Trust
- Guilt
- Potential
- Status
- Youth
- Leadership
- Testimonial
- Comparison
Tips for implementing appeal advertising
- Using visuals and audio – Easiest way to appeal to a consumers emotions is through what they see and what they hear. You obviously want the both to relate. but if they can work together instead of just relating to achieve a similar goal then you have achieved appeal advertising.
- Track your results – Like everything in life , you won’t succeed on the first try. That is why you have to track your own data and results. each audience differs in some aspects . Doing your own research and case studies will provide better results certainly.
Bill- bradley Anyanwu (CEO)
