persuasive ads

What is Data Mining ?  I’m sure you’ve heard the phrase “Data Miner” in relation to IT and have probably been confused by it. Don’t get me wrong, I was originally lost as well and thought it just meant someone who dug for information via mining. I went with that definition for a very long …

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 Have you ever been driving in the middle of the night and suddenly there is a new billboard that wasn’t there before? Persuasive advertising techniques work just like that. We don’t see them coming, but all of sudden there is a new, flashy ad that we’re almost forced to read out of curiosity and then …

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