digital marketing

Blacksolvent May Newsletter : Streamline Your Marketing with Zapier: Unlocking the Power of Automation

Welcome In today’s fast-paced digital world, marketing automation has become a game-changer for businesses of all sizes. One powerful tool that stands out is Zapier, a platform that enables you to connect various apps and automate workflows seamlessly. In this blog post, we will explore three different scenarios where Zapier can work wonders: marketing automation for …

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Blacksolvent May Newsletter : Embracing Diversity and Collaboration: Marketing For The Culture Summit

In the ever-evolving world of marketing, embracing diversity and collaboration has become essential for success. This blog post explores three exciting topics in the marketing industry, including Meta’s emphasis on its TikTok rival, Marissa Mayer’s AI-focused startup, and the upcoming Marketing For The Culture Summit hosted by the African American Marketing Association (AAMA). Join us …

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What is Data Mining and How Can I Use It For My Business

What is Data Mining ?  I’m sure you’ve heard the phrase “Data Miner” in relation to IT and have probably been confused by it. Don’t get me wrong, I was originally lost as well and thought it just meant someone who dug for information via mining. I went with that definition for a very long …

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Persuasive AD Techniques

 Have you ever been driving in the middle of the night and suddenly there is a new billboard that wasn’t there before? Persuasive advertising techniques work just like that. We don’t see them coming, but all of sudden there is a new, flashy ad that we’re almost forced to read out of curiosity and then …

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The Big Puzzle

Let’s talk about how everything in marketing is a puzzle piece , email marketing , content marketing etc how it’s different from sales where there’s more of a direct correlation Every piece is important when it comes to puzzles , we all know the frustration of losing a Lego piece. Think about your marketing strategy …

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How often do i get Advertised to ? ( You’d be Surprised)

How many ad’s do you think you see daily?   Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day. As media channels emerge, so do new advertising opportunities Why so many I guess because advertisements are very useful. Companies need advertisements to attract more customers. That would help them …

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Email Marketing For Beginners

 Email Listing For Beginners  Emails , love them or hate them , they work. Email marketing actually has a 90.9% market penetration rate in the U.S. Free vs Paid  Getting someone’s email isn’t as hard as you may think. Unlike a phone number , people give up their emails daily. Our advice is to build …

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