Law firm marketing strategy & tactics for 2021
In this article we will be discussing the best marketing strategies that your law firm should implement
Imagine receiving constant leads through google search and Pay per click advertising. Leaving with an ample amount of clients so that you can focus on growing your firm?
sounds great right!
Here are our top 5 tactics on how to achieve this result
Case studies and reviews
By providing case studies you allow your potential clients to see your level of expertise this build confidence and trust and increases the likeliness to convert a visitor into a client because their on your page for a reason. They need a lawyer so why not you!
2. Landing page
You can never go wrong with a good landing page. This is the page that all your leads will be driven to and where the decision making process starts. After reviewing many law firms we advise new law firms to construct a simple and effective landing page. 1 that can grab the necessary information as well as showcase the company highlights. Try not to confuse your visitor, remember your not the only law firm and most likely not the only one your visitor has found.
3.Run an SEO campaign
Okay you have a great landing page full of case studies and good reviews ,what next? This is where the action happens. 95% of people on the internet dont go past the 1st page on google search. So we have to make sure your page ranking is notable. You can achieve this by investing in Search Engine Optimization. To give you an example here is an example of how seo can boost a websites performance.
Finding the appropriate keywords for you market is critical in your seo campaigns success. So make sure you hire someone that knows what they are doing!(i.e blacksolvent)
4. Google ad campaign
Google ad campaigns can also help automatically boost your websites ranking to the first page. Paid search is still very effective and the fastest way to increase your traffic. For example :
5. Video Marketing
Last but not least video marketing! pictures are just not doing enough in 2021. the addition of a video to your website or social emdia can increase your engagements significantly. Videos also allow you to convey more information. This is important to your future clients , the more they knwo the better!
Bill- bradley Anyanwu (CEO)
