Having a presence in your local market is a major accomplishment, you have created a store where people are spreading the news ear to ear about how good your business is. This has been your main source of sales and marketing for years. Until 2020 , shops we’re closed and business owners had to turn to another route for their source of sales.
Instagram and Facebook have been around a long time before that, but statistics show that after the pandemic the growth rate in businesses online presence especially on these two platforms have increased over 40%. Owners and Marketing advisors are realizing the importance of exploiting the free online market called ” Social Media .” Not only do these platforms provide a space to showcase their products they also introduce the ability to collaborate with other brands and local businesses.
- They give you a closer look into your consumers life and patterns , this is data that can be used for your benefit. by identifying the type of individuals that interact with your business you can build a profile for the average consumer.
- This is where Advertising comes in hand. After building this profile, you can actually spend a couple bucks in advertising to reach your target audience based on the criteria’s you have inputed.
- Targeting your audience increases your output for each post. Instead of getting 1 or 2 sales per post you have the leverage to obtain 20+ sales off the same Instagram and Facebook Post
Instagram and Facebook Advertising are fully integrated. Allowing you to post on both platforms from one or the other. When running Instagram Advertisements it automatically registers on Facebook Ads as well. Enabling your business to to customize the target audience while receiving high engagements from the diverse and wide crowd Instagram has to offer.
The whole purpose of these advertisements are to drive traffic to your landing page or shop. In the case of Instagram and Facebook ; both. These platforms allow you to connect your store’s websites directly to your page. While your clients are browsing and shopping it auto-fills any information needed for purchasing. Bringing you one step closer to a sale.
- Bill-bradley Anyanwu
