Blaksolvent Marketing News — October 30, 2024

Presented By
DataIQ

It’s Wednesday! Political advertising is getting creative, with the Harris-Walz campaign launching an ad on the iconic Las Vegas Sphere, just ahead of a campaign stop in Sin City tomorrow. The message? Bigger, bolder, and immersive for a new era of voter engagement.

In today’s update:
– Sweet partnerships
– Authentic beauty
– Streaming creativity

— Curated by N for Blaksolvent News

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 SOCIAL & INFLUENCERS
Tasty Collabs with Studs

Studs, the jewelry and ear-piercing brand, has been cooking up unique food collaborations to drive foot traffic. Drawing from insights showing their 27-year-old audience’s love for food, Studs teamed up with Shake Shack, Glace, and BonBon to serve everything from burgers to Halloween candy at their NoLita location. So far, these collaborations have been a hit, helping the brand capture organic social engagement with only 5% of revenue allocated to marketing.

Key Takeaway: Strategic partnerships outside your niche can work wonders for social content and foot traffic.

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BRAND STRATEGY
Rare Beauty’s New Global Campaign

In celebration of Rare Beauty’s fourth anniversary, the brand just launched its first-ever global campaign, “Every Side of You,” staying true to its mission of “inner beauty.” The 60-second spot, “Love Your Rare,” features founder Selena Gomez narrating a message of self-acceptance, though she only appears at the very end. As CMO Katie Welch shared, the ad acts as a “letter of gratitude” to the brand’s community, reinforcing the idea that Rare Beauty is about more than just the face behind it.

Key Takeaway: Authentic brand storytelling creates emotional connection and keeps audiences engaged beyond the founder’s appeal.

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TV & STREAMING
Tubi’s Stubios: A Stage for New Voices

Streaming platform Tubi is answering Hollywood’s creativity drought with Stubios, an initiative to spotlight diverse creators. Partnering with brands like PepsiCo’s Starry, Stubios green-lights creators whose work hits viewership milestones. The debut series, *Mo’ Waffles*, features TikTok stars Grant Gibbs and Ashley Gill with Starry product placements, making brand integration more organic and storytelling-centered.

Key Takeaway: Collaborations that empower creators and weave in brands resonate with audiences looking for fresh content.

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