How many ad’s do you think you see daily?

Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day. As media channels emerge, so do new advertising opportunities

Why so many  

Reasons Why it makes sense to invest in marketing

1. Trackable Investment

Marketing is quite predictable and can be tracked quite easily. For example if you have a campaign that has successfully converted  20 people out of a 100 people  who engaged with the ad. You can track that and say for 200 people 40 individuals should interact with my product. The direct relationship between the investment and return makes it a no brainer to continue investing.

2. Lets get the word out there

Sometimes its not so simple , certain companies advertise for different reasons. A company like Walmart  or Apple might not advertise with the purpose of converting the audience right away. But just like anything with constant enforcement you can literally program or influence someone’s decision. Advertisements like this rarely focus on the purpose of the product/ service but on the values of the company (things you can remember them by )

3. Public relation ( Write your own narrative )

Some advertisements such as newspaper prints , Interviews , podcasts and such are for public relationship purposed strictly. Think of marketing as a huge monster that eats money but sh*ts bricks of gold. This monster has several legs some shorter and some longer. PR would be a long leg and very important factor in the equation. You can literally control what the audience perceives you as , like i said previously its all about enforcement. 

Bill- bradley A