Blaksolvent Marketing News — November 6, 2024
Presented By
C.
It’s Wednesday, and the tea is HOT. In a scandalous twist, influencer Matthew Choi was axed from the NYC Marathon for bringing an entourage — two electric bikers cruising alongside him. Talk about taking shortcuts! And you thought selfie sticks were peak annoyance.
Today’s Highlights:
- Shiny brands
- Loud branding
- Ticking checkboxes
Bejeweled Brands: The Taylor Swift Effect
Aliett Buttelman, co-founder of Fazit Beauty, scored a major spotlight when Taylor Swift wore her glittery patches during an NFL game. Swift’s fanbase immediately went wild, sparking a frenzy that small brands can only dream of. When “the Taylor effect” hits, businesses get a sales boost like no other. But how to keep the sparkle? Smart brands prepare for their moment in the Swiftie sun by planning ahead.
Key Takeaway: Small brands like Fazit Beauty can gain overnight fame if spotted on Taylor Swift, thanks to the “Swiftie Effect.” This can mean skyrocketing sales and visibility, but success hinges on brands’ readiness to capitalize on the moment.
Presented by Amazon Ads: The Anti-Ad Era
Lexus teamed up with Amazon Ads for an untraditional campaign launch of their new GX model, featuring a music video with Anderson .Paak, that reached 164 million viewers. Prime Video ads, Alexa audio plugs, and an Amazon Music playlist gave it some serious mileage.
Key Takeaway: By creating an ad that feels like a music video featuring Anderson .Paak, Lexus reaches a younger, engaged audience. The campaign’s success — 164 million impressions — proves that emotionally resonant, creative storytelling can elevate brand visibility.
ZipRecruiter Gets Ballsy with Election Ads
While many brands avoid the politically charged season, ZipRecruiter went full-throttle, airing spots during CNN’s election coverage. Courageous Studios helped craft ads that showcase job-seekers and even the US Capitol to remind employers of the value of finding the right candidate. Brave move? Definitely — but it’s the kind of high-stakes approach making waves in brand visibility.
Key Takeaway: While most brands shy away from election-related content, ZipRecruiter leaned in, using CNN’s election coverage to reach a wide audience. The campaign, crafted by Warner Bros. Discovery’s Courageous Studios, highlights the job search process while making a memorable impression.
Verizon Levels Up on the NFL Partnership
Post-rebrand, Verizon’s NFL sponsorship goes beyond traditional ads, offering exclusive experiences through their revamped Verizon Access program. The goal? Retaining loyal customers and attracting new ones, all with a healthy dose of football FOMO. It’s part of Verizon’s refreshed look and commitment to using NFL partnerships for more than just airtime.
Key Takeaway: Verizon’s rebranded loyalty program, Verizon Access, turns its NFL sponsorships into exclusive experiences for customers. By blending perks with major sporting events, Verizon is capitalizing on fan engagement to build long-term loyalty.
French Press: Sharp Marketing Tips
- ROI Focused: Nail your social media campaigns with fresh templates.
- School’s In: TikTok’s updated Academy offers a crash course on digital marketing.
- Emotional Appeal: According to Tracksuit, ads that tug on heartstrings are 27% more likely to go viral.
Key Takeaway: According to new research, ads that evoke strong feelings are 27% more likely to be shared. Emotional connection is becoming a vital part of effective marketing, proving that storytelling still reigns supreme in driving engagement.
—
