2023 Digital Marketing Statistics: A Crystal Ball for Your Business Success

Digital marketing statistics are like a crystal ball for businesses, providing a glimpse into the future of their marketing efforts. By keeping an eye on these statistics, businesses can stay ahead of the curve and make decisions that will give them a competitive edge. But let’s be real, reading through a list of statistics can be about as exciting as watching paint dry. That’s why we’ve added a little bit of humor to make this list of the top 50 digital marketing statistics for 2023 more entertaining and less like a snooze fest.

For example, did you know that by 2023, it’s projected that over 90% of all internet traffic will be video content? That’s more than double the number of cat videos on the internet today. And speaking of videos, live streaming is on the rise, with a projected growth rate of 15% year over year. That’s a lot of people watching other people play video games or do their makeup.

And let’s not forget about social media, the lifeblood of digital marketing. By 2023, it’s estimated that there will be over 4.5 billion social media users worldwide. That’s more people than there are fingers to double tap a post.

But seriously, these statistics provide valuable insights into the current state of the digital marketing industry and can help businesses make informed decisions about their marketing strategies. By staying up-to-date on the latest digital marketing statistics, businesses can make data-driven decisions that lead to greater success. So, without further ado, let’s dive into the top 50 digital marketing statistics for 2023.

1. 45% of shoppers buy online then pick up in-store.

   • Use this statistic to consider implementing a buy online, pick up in-store option for your business.

2. Three-quarters of businesses are reporting on how their marketing campaigns are directly influencing overall revenue.

   • Use this statistic to prioritize tracking and reporting on the impact of your marketing campaigns on revenue.

3. 52% of businesses are using marketing attribution reporting.

   • Use this statistic to consider implementing marketing attribution reporting for your business to understand the impact of different marketing channels on conversions.

4. 62% of marketers use a CRM software for reporting.

   • Use this statistic to consider using a CRM software to track customer interactions and for reporting on marketing campaigns.

5. The average local business puts 5-10% of its revenue towards its digital marketing budget, but for larger businesses, that number can climb to about 14%.

   • Use this statistic to consider allocating a portion of your revenue towards digital marketing efforts.

6. People spend 50% more with businesses that regularly respond to reviews.

   • Use this statistic to prioritize responding to customer reviews, as it can lead to increased revenue.

7. 93% of people read online reviews before making a purchase.

   • Use this statistic to prioritize getting more positive reviews and managing your online reputation.

8. Consumers can spend up to 5x longer on a site once they’ve interacted with bad reviews.

   • Use this statistic to prioritize managing negative reviews and addressing any issues they bring up.

9. Google holds 92% of the total worldwide search engine market share.

   • Use this statistic to prioritize optimizing for Google in your SEO efforts.

10. Digital ads can increase brand awareness by 80%.

    • Use this statistic to consider investing in digital advertising to increase brand awareness.

11. Consumers are 155% more likely to look up your brand-specific terms after they’ve been exposed to display ads.

    • Use this statistic to consider the impact of display ads on brand awareness and consider implementing them in your advertising strategy.

12. Customers are 70% more likely to make a purchase from a retargeting ad.

    • Use this statistic to consider implementing retargeting ads in your advertising strategy to increase conversions.

13. PPC returns $2 for every $1 spent—a 200% ROI.

    • Use this statistic to consider investing in PPC advertising as it can lead to a high return on investment.

14. When someone conducts a search after initially seeing a related display ad, the likelihood of them converting is 59%.

    • Use this statistic to consider the impact of display ads on search activity and conversions.

15. A user’s search activity rises 155% after being served a display ad.

    • Use this statistic to consider the impact of display ads on search activity and consider implementing them in your advertising strategy.

16. 27% of consumers conduct a search for a business after seeing their display ad.

    • Use this statistic to consider the impact of display ads on search activity and consider implementing them in your advertising strategy.

17. PPC generates double the number of website visitors that SEO brings in.

    • Use this statistic to consider investing in PPC advertising to increase website traffic.

18. Paid ad channels with the highest reported ROI rate are Facebook ads and Google Ads.

    • Use this statistic to consider investing in Facebook and Google Ads as they have a high return on investment.

19. 65% of small to mid-sized businesses have a PPC campaign.

    • Use this statistic to consider implementing a PPC campaign for your small to mid-sized business.

20. 45% of small businesses have a paid search strategy in place. On top of that, 55% use display ads.

    • Use this statistic to consider implementing a paid search strategy and display ads for your small business.

21. 96% of Google’s revenue comes from Google Ads.

    • Use this statistic to consider the importance of Google Ads for revenue and consider investing in them for your business.

22. 53% of all website traffic comes from organic searches.

    • Use this statistic to prioritize SEO for your website to increase website traffic.

23. Businesses that blog get 55% more traffic to their websites.

    • Use this statistic to consider starting a blog for your business to increase website traffic.

24. SEO leads have nearly a 15% close rate.

    • Use this statistic to consider the effectiveness of SEO in generating leads and conversions.

25. 49% of businesses say that organic search brings them the best marketing ROI.

    • Use this statistic to consider the effectiveness of organic search in generating return on investment.

26. If local SEO is a focus for your brand, you’re in luck as 28% of local searches result in a purchase within 24 hours.

    • Use this statistic to consider the effectiveness of local SEO in generating immediate sales.

27. There are over 200 factors Google’s algorithm looks at when ranking a website.

    • Use this statistic to consider the complexity of SEO and the importance of considering multiple factors when optimizing your website.

28. A quarter of small business websites don’t even have an H1 tag.

    • Use this statistic to consider the importance of basic on-page SEO elements, such as H1 tags, for small business websites.

29. It’s no secret that content marketing is key for growing businesses—especially since brands that blog have 434% more indexed pages than those that don’t.

    • Use this statistic to consider the importance of content marketing for growing businesses, and the potential benefits of starting a blog.

30. Half of all browser-based searches on Google end with no clicks. To combat this, try marketing with emotion in your content to turn uninterested searchers into click-happy visitors.

    • Use this statistic to consider how to capture the attention of potential customers by using emotional appeals in your content.

31. Google Analytics is the most heavily used SEO tool right now.

    • Use this statistic to consider implementing Google Analytics as a tool for tracking and analyzing website traffic.

32. 93% of businesses are active on Facebook, and 86% also take advantage of Facebook advertising.

    • Use this statistic to consider the popularity of Facebook among businesses and the potential benefits of advertising on the platform.

33. Currently, there are 55 million companies on LinkedIn.

    • Use this statistic to consider the potential reach of advertising on LinkedIn.

34. There are more than 200 million business accounts on Instagram.

    • Use this statistic to consider the potential reach of advertising on Instagram.

35. More than 30 million businesses are viewable on Snapchat.

    • Use this statistic to consider the potential reach of advertising on Snapchat.

36. Small businesses claim that email marketing is the marketing channel that brings them the highest return on investment.

    • Use this statistic to consider the effectiveness of email marketing in generating return on investment for small businesses.

37. 87% of businesses use email marketing to distribute their content. This makes it the second most popular marketing channel, behind social media at 89%.

    • Use this statistic to consider the popularity of email marketing and its potential reach as a marketing channel.

38. Nearly 60% of people said they wouldn’t recommend a business if it had a poorly designed mobile website.

    • Use this statistic to consider the importance of mobile website design for customer satisfaction and business reputation.

39. About 40% of people will stop interacting with a website if images take too long to load.

    • Use this statistic to consider the importance of website speed and optimization for user engagement.

40. 70% of small business websites are missing a call to action on their homepage.

    • Use this statistic to consider the importance of including a clear call to action on the homepage of your website to increase conversions.

      BONUS – Nearly 90% of consumers will shop with a competitor after a poor website experience.

      • Use this statistic to consider the importance of providing a positive website experience for customers to retain their business.

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Bill-bradley. (CEO)